Gejst AW26 Catalogue - Flipbook - Page 20
MICHAEL REM
Michael says: “Being a designer means absorbing all of the daily
in昀氀uences that life o昀昀ers endlessly, and consciously experiencing
it. All the sounds, colours, forms and events are mixed together in
the subconscious with your personality and emotions, so that all
of this can be combined to form something new: A new idea which is
extracted from the absorbed old and comes back to the surface of
the conscious as images of new products.
This is what I term the new simple.”
